SPARKS @ MOVE IT - The Biggest Dance Event

On December 24th, the day before Christmas, I announced that SPARKS is coming to MOVE IT 2026. It's the UK's biggest dance event, and as I type this, I'm so excited. It's literally the world's biggest dance event in the calendar with over 35,000 people attending across 3 days.

Choreographers, Creative Directors, dance academies, new and more experienced dancers like the Ferdinand Twins, Clara Bajado, Brian Friedman, Diversity, Christie Lee Manning, Disney and Jau'Mair R Garland will be headlining the event in 2026. It will be my first time going to the event, but also to the Excel Centre, and I'm working hard behind the scenes to get everything ready.

This is an incredibly important opportunity for the SPARKS brand as it approaches its 7th year, and for me. I'm looking forward to the jaw-dropping dance routines. I love dance, I love watching dancers move in sync with precision, I love seeing culture incorporated and that will all take place at MOVE IT 2026. The timing is perfect, because it's just in time for Spring/ Summer, so there will be a NEW and EXCLUSIVE Sparks Sunglasses drop only at MOVE IT. You don't want to miss this!

So much will be taking place in just 3 days, 20th - 22nd March 2026, so the atmosphere is going to be electric. From the freestyle stage to dance classes, the dance fashion walk and so much more, I'm working through my to do list, to get everything I need for the SPARKS Pop-up.

This dance event is going bring so much people together (35,000), so get your tickets so you don't miss out, and see SPARKS at MOVE IT 2026 in booth 130. I've been working on the booth design since I signed the contract, so it's going to be special.

Watch our trailer/ promo video on the Sparks Sunglasses YouTube Channel. We're getting in the dance spirit. Book your tickets and see us at MOVE IT 26.